When it comes to posting online, not getting engagement on your posts sucks. You spend so much time crafting the perfect post and then tumbleweeds. And let’s be honest, it’s really disheartening.
You know you need to put content out there in order to be visible but it seems pointless when you get nothing back. So, here are my 3 top tips to getting more engagement on your posts:
1 – always have some kind of call to action or ask a question at the end of your posts. Telling the reader to do one specific thing at the end increases the chances of them doing it.
2 – don’t sum up your post in the header. If you’ve ever written a formal report then you know the first section is essentially a summary of the entire report. You don’t want to do this with social media content because then there’s no point reading the whole post and people will never see the call to action or the question you’ve out at the bottom
3 – vary the length of your posts. Don’t always write long posts or just short, to the point posts. If you always write posts the same length people will start skipping over your posts because they either don’t have time to read your essay of a post or they want somethingwith a bit more meat to it so they’ll skip passed what you have to say, even if it’s awesome.
Obviously there’s one thing I haven’t talked about, what if your content isn’t interesting? If you’re struggling for what to write, ask your ideal client’s what their biggest struggle is right now, then create content around those topics.
So, tell me, what’s your number one struggle right now when it comes to creating content and being visible to your ideal client online?