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Audience Growth

What's your minimum?


What's your minimum?

Recently a friend asked me what my business minimum was. At first I didn't understand the question and assumed it was some kind of financial thing. We talked about it a bit more and she explained that she meant the actions I take in my business every day.

How many leads each day? How many new people in my group? What about my email list? Website views? Etc etc etc

What was my minimum?

I thought about it for a while because while I'm all about expanding my audience and tracking my numbers, it's easy to get caught up in vanity metrics and forget the most important things.

One of them being the quality of your new leads and followers, rather than the quantity. But on the flip side of that, growth is still important!

It's the balance that makes all the difference. Bringing in more quality leads each and every day. So my minimum is one new lead each and every day. While it might not seem like much, that's 365 quality leads a year. If each one buys a $97 course from me, that's $35,405.

Not bad for just one new lead a day.

So how do you get the balance right between lots of people and attracting the right people?

Your content and how you promote it.

You've probably heard before that you should spend 20% of your time creating content and the other 80% driving traffic to it.

Don't forget that if you create evergreen content, you can repeatedly drive traffic to it, long after it's first written.

So if you want to attract more of the right people, spend your time creating less content that's of a higher quality and more time promoting it.

What's your minimum?

Cass xoxo


What if you don't have time for Black Friday?


What if you don't have time for Black Friday?

This Black Friday, a lot of people will be shopping. There’s no doubt about that!

But you’re probably wondering how you can make the most of it when you don’t have anything you can sell and you don’t particularly like the idea of discounting your 1:1 services. It is your time, after all, that you’ll be giving a discount on.

So what can you do?

One of the easiest ways to get something ready for Black Friday is by becoming an affiliate for other people’s Black Friday deals. You can quickly and easily promote what they have to offer to your audience and in return, when people buy using your link, you get a percentage of the sale back.

But Black Friday is rapidly approaching and with everything else you have going on this week, you just don’t have the time to do this properly, right?

That’s the great thing about affiliate marketing, it’s one of the quickest ways to set up passive income in your business. It can be done in less than 30 minutes and doesn’t require much ongoing maintenance at all.

I know you’re busy but I also know you don’t want to miss out on opportunities for your business, that’s why this Black Friday deal is coming early for you. I’ve bundled together my 2 most popular courses so that your business can get the passive boost it needs, all the way through the holiday season and well into 2019.

I’ve included The Affiliate Marketing Toolkit so you can quickly learn everything you need to know about affiliate marketing and get it set up in your business today. I’ve also included From Crickets to Clients, the Facebook Groups course, so that you can grow (or revive) an engaged audience, full of your ideal clients who want to buy what you have to offer.

Because it’s almost Black Friday, I’m also giving you 75% off so it’s only $48.50 for both courses, instead of $194. Sign up here for instant lifetime access to both courses.