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Online Business Tips

Beggars can't be choosers?


Beggars can't be choosers?

I overheard a conversation in the supermarket this morning where one old lady said to the other, "well beggars can't be choosers".

I don't know if you have that saying where you are, but I realised today that it basically means 'if you're desperate, you can't have standards'.

And I suddenly thought.... what a load of crap!

When we're desperate, whether in life in general or in business, having standards isn't negotiable.

Of course there are times when you can accept less than you usually would, but it's always your choice!

When it comes to business, if things aren't going your way, especially with sales, you don't have to just accept what you can get.

That means:

- Saying no to clients who really aren't a good fit, even if you need the money. 
- Taking time for family & friends and self care, even if you could do more work.
- Not just paying for the cheapest thing, especially when that slightly more expensive one has everything you want and will save you time and money in the long run.

Running a business has its ups and downs, its booms and busts etc etc etc but it's still your business and you always get to decide what you do and don't want to accept.


Passive isn't really passive


Passive isn't really passive

Passive income isn't really passive, it's leveraged income.

I don't believe that anything is truly passive - there'll always be some element of management involved if you want to maximise the ROI you get.

Take property, for example, yes you can buy a place, rent it out and pay a company to manage it for you. But you still have to make the money to pay them or take it out of the rent you get, which lowers your ROI. Plus you're still the one who has to answer the management company's questions and pay out for any work that needs to be done on the property etc.

Or what about stocks? Yeah it's great to see them go up in value, but you have to keep an eye on it to know when to cash out or those huge gains are worth absolutely nothing to you.

The time you put in is ultimately what you get the ROI on, not the money.

The key to passive income is to find a way to reduce the amount of time you put in as much as possible. Which is where the management companies or brokers etc come in.

And when it comes to your business?

That's where VAs, OBMs and automation come in.

That's where the online courses, affiliate links, eBooks and membership sites come in.

They all reduce the amount of time spent to get that financial return on your time investment - mainly because they're all things you create once and then sell repeatedly. You can automate the majority of the marketing or outsource the admin.

But there's still work for you to do. You may need to update the content of your course, revise your eBook, update your affiliate links, create a new sales email copy or sales pages etc.

There's always something to be done, but you can spend less than 20 hours a week working and make more than you do now:
- By adding in more passive elements to your business that run on autopilot, 
- By automating more marketing and sales elements, 
- By outsourcing the stuff you hate doing to a VA.

What's stopping you from working less hours?


"It's soooo 2010......"


"It's soooo 2010......"

"Affiliate links are soooo 2010......."🤔

Wait, what?

That's a comment I received from a blogger on one of my Instagram posts the other day and it got me thinking.

Is affiliate marketing done?

Has it reached its peak a long time ago?

Is there even any money to be made from it anymore?

Of course there is!

Affiliate Marketing used to have a bad rep because so many people promoted things for the sake of getting paid and not because they wanted to help people.

Which is something I would never do or teach my clients to do. If you're an affiliate for things you've personally used then it makes creating the copy to promote it so much easier because:

1 - you've got your own results to explain why the product/service/course is so awesome that you can't not recommend it to them


2 - you can answer their questions about the product/service/course so they can feel confident buying it

The great thing about affiliate marketing is that you don't have to create another product or deliver another service or course, but you still get paid every time you sell something.

So essentially you get money for creating great content and you already create great content, don't you? Might as well get paid for it!

But on the flip side, the bigger your audience, the more likely you are to make affiliate sales.

A great place to market your affiliate links is your email list, but you can't send Amazon affiliate links to your email list.

Another great place to put affiliate links is your blog, but what if you don't have one?

And another great place to put affiliate links is.........

Social media, especially your Facebook group.

Why your Facebook group?

Because you've created a group full of your ideal client. You know what their problems are, you know what will help them and if you don't?

You can ask them!

But if your group isn't very big, is very quiet or just isn't growing there's 3 things you can do to attract more ideal clients to you:

1 - make sure you have at least one post on your Facebook page about your Facebook group

2 - host some kind of challenge or event to boost engagement

3 - link to your group on other social media platforms like Twitter and Instagram

But they're not the only 3 things you can do to grow your group.

If you’re struggling to grow your group, I've created From Crickets to Clients - a 5 module course that will help you do exactly that. It's full of bitesize videos with PDF workbooks to help you grow your group and your bank account. Plus a bonus module with 50 questions you can ask to boost engagement straight away.


Should you include affiliate marketing in your business?


Should you include affiliate marketing in your business?

Should you include affiliate marketing in your business? Here's 3 things to think about first.

 1. It's not a "free" way to make money. You still have to invest time into driving traffic to the links, although a lot of this can be automated but has to be set up first. And you still have to create content around why people would want to buy this product/service/course.

 2. If you choose to promote the "wrong" thing, you can end up sending potential clients to other people and missing out on sales of your own. BUT that's only if you promote competing rather than complimentary things.

 3. Don't promote things you haven't actually used yourself. You can easily create content that converts for products, services and courses you've personally used because you have your own results to talk about.

 But even after all that, affiliate marketing is still a great way to create passive income in your business in addition to your existing products and services.

 1. You don't have to create anything of your own to make more money in your business so is quick to set up.

 2. There's so many different things you can be an affiliate for that you can have offers for a much wider audience than your own offers cover (bigger audience = bigger potential for sales)

 3. You're not responsible for making the sale when it comes to affiliate marketing. Your job is to get people intrigued enough to click the link, but from there it's up to the sales page to make the sale, which isn't yours! Whoever you're an affiliate for is responsible for tweaking the copy, making sure they're using the right keywords etc. Basically they're responsible for the hardest part, not you!

 So, have you set up affiliate marketing in your business yet?


One way to make your business more passive


One way to make your business more passive

One of the best ways to make sales passively is to start with offering a freebie to get more sign ups on your email list and it looks a bit like this:

They sign up to your freebie, then they go to a thank you page (you could put a tripwire here),

Then they get an email with the freebie and over the next few days they get a series of emails from you,

One of the last emails will contain a sales pitch and they either buy or they don’t,

You send a follow up email or two reminding them of the sales pitch.

All of that is automated so all you need to do is drive traffic to the freebie sign up page.

But what do you offer for sale that’s automated?

If you don’t have anything automated (like a course) to offer right now but you still want to monetise your list sign ups, include affiliate links instead of one big sales pitch.

If you don’t know where to start with affiliate marketing, I’ve created the Affiliate Marketing Toolkit which will l answer your questions about affiliate marketing like:

✅How do you find the programmes to sign up for?

✅How do you set up Amazon affiliates?

✅How do you promote the links once you have them?

✅How do you not come across as SPAMMY when you promote?

✅How do you stay on top of it all so you can create passive income quickly?

✅How do you actually make money from affiliate marketing? (And how much can you make?)

In less than 2 hours you'll know:

😄What you need to get started,

😀How to find affiliate programmes to join,

😁How to promote your links on social media, to your email list and on your blog,

😍The best ways to maximise your ROI.

Sign up now for instant access and Netflix style binge watch the content in just under 2 hours. You can have an affiliate marketing plan set up and ready to go in your business in just a couple of hours that makes you extra cash every month for all of 2019 and beyond.


My top 3 places to use affiliate links


My top 3 places to use affiliate links

My 3 absolute favourite places to use affiliate links:

1 - Blog posts: because you can go into so much detail about what it is, why it's awesome and the results you've had using the product/service/course.

2 - Emails (but not Amazon links): because you're reaching your audience directly, without the other noise on social media.

3 - My resources page on my website: because not only can I show my potential clients exactly what it is I use to run my business day in day out, if they want to use it too, they can click straight through and sign up for the product/service.

If you don't already have a resources page on your website, setting one up (complete with affiliate links) only takes a few minutes!

Here's mine in case you're wondering what a resources page is:


My top five disadvantages of passive income


My top five disadvantages of passive income

The top 5 disadvantages I’ve found from having passive income are:

 1 - There are very few truly passive income streams, most are leveraged income as you still have to do something to make the sale (usually driving the traffic to the sales pages).

 2 - A lot of people think it's too good to be true and are always looking for the catch (the catch is no.1 above 😂) so think you're talking about an MLM or some "BitcoinCryptoMonster pyramid scheme" 😑

 3 - You have to put the work in upfront in order to make the money afterwards. You can, of course, pre-sell things (which I 100% recommend you do every time), but you have to create something in order to sell it!

 4 - Because of no.3, if you're already busy trading time for money (with 1:1 clients etc) it can be difficult to find the time to create things upfront. That's why I recommend reusing what you've already got saved from previous workshops etc.

 5 - You spend a lot of time promoting the same thing but in different ways. If content creation isn't your strong point, it can be tough to keep going over the same thing from lots of different angles. Thankfully there are a few different ways to talk about the same thing, without feeling like you’re banging your head against a brick wall!

 You can:

 ✅Create a blog post,

✅Write a Fb post,

✅Post an image on Instagram,

✅Livestream in your group or on your page,

✅Tweet a link to your blog post or livestream,

✅Pin your blog post to Pinterest.


Online courses are one of the best ways to make passive, or leveraged, income in your business.


Online courses are one of the best ways to make passive, or leveraged, income in your business.

If you want to create online courses, you need to know this first:

 Online courses are one of the best ways to make passive, or leveraged, income in your business. You can drive traffic to them in so many different ways that they can add a lot of 000's to your bank account each month.


 Hands down the best way to make more course sales passively is......

 Your own affiliate program.

 Having other people (happy students are the best!) tell their audience about your course and all about the results you helped them get in their business, that's the quickest way to more sales.


 Because someone they know, like and trust is telling them that your course works! If they want to be like this person, they're going to want to take your course so they can get the same results!

 So, if you can start having affiliates from the very beginning, you've got so many more chances to make sales.

 But setting up your own affiliate programme is expensive, right? Especially on top of paying for a course platform too!



 Setting up your own affiliate programme is easy:

 If you're on WordPress you can use something like AffiliateWP.

 You can use something like Kajabi ($199 a month for affiliates too) or Teachable ($99 a month for an affiliate programme and 0 transaction fees)

 Personally I use Coursecraft. It's $59 a month for unlimited courses and students, sales/landing pages are included, 0% transaction fees and a built in affiliate programme that manages paying your affiliates for you too!

 It's what I used to help me make my first $1,000 with my first online course and I still use it now, over 2 years later.

 It's so easy to use that you could get your first course set up and ready to sell in a day.

 Check it out here if you're serious about creating online courses in your business in 2019. There's a free plan too so you can try it out with nothing to lose.


Do you ever feel like entrepreneurship is the best kept secret EVER?


Do you ever feel like entrepreneurship is the best kept secret EVER?

Do you ever feel like entrepreneurship is the best kept secret EVER?

I've been thinking about it a lot today as it was supposed to be the first day back in school for my daughter, only she was sick yesterday..... so another 48 hours at least at home!

But running my own business from home means I can have another 2 days off work with zero notice and not bat an eyelid.

And I'm so grateful for that. On and off all day I've been messaging a friend who has complained about:

  • Not having emptied her inbox, even by lunchtime,

  • Starting a new healthy eating regime (regime is not a happy word 😂) and it being so hard when everyone in the office brings in left over Christmas chocolates,

  • Hating being in the office after only a couple of hours.

And as much as I love my friends, they're not all cut out to be entrepreneurs.

I know this and so do they. We've had so many conversations about how they could monetise their passions but it's always the same thing:

Not enough time,

Not enough money,

Too tired at the end of the day,

How would they pay the bills?

What if it didn't work?

The back office side of business is too complicated.

We've all been there.

We've all had those questions but we kept going anyway because we wanted more.

We wanted to work from home, on our own schedule, make our own money and live life the way we wanted to.

What's the thing you love most about your business?


What's your minimum?


What's your minimum?

Recently a friend asked me what my business minimum was. At first I didn't understand the question and assumed it was some kind of financial thing. We talked about it a bit more and she explained that she meant the actions I take in my business every day.

How many leads each day? How many new people in my group? What about my email list? Website views? Etc etc etc

What was my minimum?

I thought about it for a while because while I'm all about expanding my audience and tracking my numbers, it's easy to get caught up in vanity metrics and forget the most important things.

One of them being the quality of your new leads and followers, rather than the quantity. But on the flip side of that, growth is still important!

It's the balance that makes all the difference. Bringing in more quality leads each and every day. So my minimum is one new lead each and every day. While it might not seem like much, that's 365 quality leads a year. If each one buys a $97 course from me, that's $35,405.

Not bad for just one new lead a day.

So how do you get the balance right between lots of people and attracting the right people?

Your content and how you promote it.

You've probably heard before that you should spend 20% of your time creating content and the other 80% driving traffic to it.

Don't forget that if you create evergreen content, you can repeatedly drive traffic to it, long after it's first written.

So if you want to attract more of the right people, spend your time creating less content that's of a higher quality and more time promoting it.

What's your minimum?

Cass xoxo